The process of achieving a position in the natural search results of search engines. Widely acknowledged as one of the strategies boasting one of the highest proven returns.
When determining which websites come out on top, Google considers over 200 different factors. Technical SEO examines the foundations upon which your site is built, which can sometimes be the deciding factor in your ranking ability. The good news is that there are a number of tweaks that can be made to boost your rankings and increase traffic. With the latest search engine algorithms in mind, our on-site SEO audit analyzes your site in-depth, identifying and addressing a variety of issues but for the most part, on-site SEO is about ensuring that your website is user-friendly.
We will enhance your SEO and ranking by improving the user experience on your site, which can ultimately result in more sales and leads. We consider factors that satisfy both search engines and real people, ensuring your website is a success.
A key strategy to encourage users to explore your website is by ensuring that the skeletal framework is user-friendly. That's why we focus on designing your interface to facilitate easy navigation.
Internal links can enhance both your rankings and website experience. Involving links on both high and low-performing pages helps distribute ranking throughout the site. Additionally, directing users to relevant pages for their searches can increase the time spent on the site and decrease drop rates.
It's vital not to overlook your meta description, as it's the first thing users see when your website appears in search engine results. An effective meta title significantly contributes to your page's ability to rank for target keywords. Well-written meta descriptions can also lead to higher click-through rates (CTR), thereby increasing your ranking for key terms.
If you are using images on your pages, we recommend that they have image alt tags to optimize your content. Not only does Google appreciate the additional accessibility, but a well-optimised alt tag will also give your image a chance to be viewable in image search for relevant keywords.
It's wise to conduct thorough keyword research to ensure that your website is targeting beneficial keywords that are not overly competitive for your business. However, it's important to avoid 'over-optimisation' of keywords, where you excessively use keywords in your website content. Google views this as an attempt to manipulate search results.
Producing content for your website needs to be keyword-optimised, relevant, and well-written to provide a great customer experience. Blogs are also an excellent way to maintain fresh content. Consistently creating high-quality content adds value to your website.